Payroll for Businesses and Organizations

Easy, friendly and efficient payroll processing for businesses and organizations of all sizes – large, medium and small businesses but also including small companies  and 1 person payrolls.

Data Centre is based on over 40-years of experience and is now one of the leading payroll service companies in many countries around Africa .With friendly qualified staff we provide a full range of services at realistic and cost-effective prices to businesses.

We have clients from a wide variety of Africa organizations, service providers and manufacturers. And the proof of our capability is the fact that our clients grow and stay with us year on year. Our motivated payroll teams ensure a high quality personalized relationship where your point of contact will be specific members of a team. This leads to increased consistency and peace of mind from a specialist payroll company.

Using a payroll service generally makes sense if your payroll changes with each pay period. If your company has employees working varying amounts of hours each week or has a significant turnover rate, a payroll service can be a time-saving and cost-effective alternative to internal processing. Using a payroll service can also be helpful if you have to pay payroll taxes

The Simple Phrase That’s Poison to a Sales Follow-Up Email

3 Key Things to Learn About Your Target Customer

If you're starting a business, you've probably defined your "target customer." You know their age, gender, location and perhaps even their income and education levels. But demographics alone won't give you a complete picture of who's buying your products.

"Understand intimately who your customer is," said TJ Parker, CEO and founder of PillPack, an online pharmacy and medication management service. "If you don't know your customers, it's hard to ... communicate [your product's] benefits so they react positively."

So what else should you be learning about your customers, aside from basic demographics? Here are the top three things you should find out, and how to incorporate that information into your strategy.

Their problem(s)

This is perhaps the single most important piece of the customer puzzle. No matter how well you're projecting your customers' values and interests, you ultimately won't succeed if you don't show that your product or service solves a problem for them.

For example, PillPack has succeeded because it has invested a lot of energy into understanding the hassles that people go through every day while trying to order, refill and manage their prescriptions via a traditional pharmacy, Parker noted.

"How do you build relationships with customers [and] get to this place where the customer feels like [you are] like a friend?" Parker said. "You can't do that unless you understand the problems they deal with."

Their values

When you know what your target customers care about, it's much easier to create marketing materials that resonate with them. Jennifer Borba von Stauffenberg, founder and president of Olive PR Solutions, said that figuring out your audience's values and attitudes is crucial, because connecting with your customers on this level allows you to develop an authentic, long-term relationship with them.

These same core values can also help you develop your brand "voice" or personality.

"In order to communicate to your target audiences, you have to ensure you are clear about your brand by defining its personality and voice," Borba von Stauffenberg said. "[By] which voice would your target audience be most influenced?"

Their online browsing habits

When potential customers visit your website and social media pages, how are they interacting with your brand? Are they sharing certain types of posts? Searching for specific content features? Most importantly, what ultimately leads them to click through to your product pages? Tracking these browsing and search activities can help you figure out the best way to drive traffic where you want it to go.

"[Our company] sells very special works of art and luxury items that have great stories," said Kristen Yraola, vice president and digital marketing directors at Christie's art and luxury auction company. "We leverage these stories into digital content to create consideration of our sales. We look at engagements with all types of content articles — How To's, Specialist Picks, Living with Art — to figure out which content types ultimately drive a viewer to visit our online auction."

Finding and using customer information

There are two primary ways to extract this information. The first, and perhaps most obvious, is pulling and analyzing data. Modern marketers have numerous data sources, tracking tools and analytics programs at their disposal, so be sure to take advantage of what's out there.

"Data is a marketer's best friend," Yraola said. "Being able to understand who is visiting our site, what they are doing [there] and then where they go after they leave [the site] has helped us to effectively market by targeting similar consumers throughout the Web to increase awareness of our brand."

The second method — which requires a little more effort but is just as, if not more, beneficial — is to speak with customers directly to find out what they're looking for. Parker, who has a background in the pharmaceutical industry, noted that approaching his market research with a "beginner's mind" helped him figure out how to best reach PillPack's customer base.

"The longer you've been in an industry, the easier it is to think you have all the answers," Parker told Business News Daily. "It's productive to sit with customers and [have them] interact with your product, website, etc. to see how they react."

Once you've identified key traits about your customers, you need to devise a marketing plan that helps you bring it all together. Above all, that strategy should strongly, proudly and reliably reflect the brand image you want to portray.

"It's really about identifying your organization's values and aligning with a target market that shares those values," Borba von Stauffenberg said. "Through your marketing, you should be delivering consistent messaging that confirms over and over again who you are."

Creating a Client Leadership Plan

We plan client campaigns, we create new business plans, and we have a plan for the growth of our agencies, but rarely do we create a roadmap for a client relationship.

Campbell suggests writing what she calls a client leadership strategic plan, which prompts the account manager to consider the health of the current relationship and the future opportunities in the relationship. Wild Blue Yonder has developed a template for this analysis that includes sections on opportunities, threats, and goals. It covers questions such as:

1. Is our work for the client measurably effective?
2. What is the state of our financial relationship?
3. What new needs might our client have in the coming year?
4. What new opportunities exist in other departments or divisions of the client’s company?
5. What situations within the client’s organization could adversely affect our relationship?
6. What relationship issues need to be resolved?

This forces account managers to think like leaders and consider not just how well things are going now but what direction they want to take the client’s business: Where does the client need to go to meet or exceed their goals? What could the agency do to make themselves indispensable to the client.

And while this is a seemingly simple exercise, it’s one that is overlooked too often due to client fires and other distractions.

This is especially easy to ignore if everything is going well. If the account manager and the client have a good relationship and the client seems happy, then why cause issues by over-analyzing the account.

“The fact that we do things for clients is very nice,” said Campbell. “This agency might do it a little nicer than that agency, but it's not hard for a client to get people to do stuff. It's the thinking that really makes the difference -- that is what adds the value to the relationship.”