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How to Start a Business With (Almost) No Money

You’re excited to start a business. Maybe you have an idea, or you’re just fascinated with the idea of launching and growing your own enterprise. You’re willing to take some risks, like leaving your current job or going without personal revenue for a while. But there’s one logistical hurdle stopping you: You don’t have much money.

On the surface, this seems like a major problem, but a lack of personal capital shouldn’t stop you from pursuing your dreams. In fact, it’s entirely possible to start and grow a business with almost no personal financial investment whatsoever -- if you know what you’re doing.

 

Why a business needs money

First, let’s take a look at why a business needs money in the first place. There’s no uniform “startup” fee for building a business, so different businesses will have different needs. It’s important to first estimate how much you need before you start finding alternative methods to fund your company.

Consider the following uses:

Licenses and permits

Depending on your region, you may need special paperwork and registry to operate.

Supplies

Are you buying raw materials? Do you need computers and/or other devices?

Equipment

Do you need specialized machinery or software?

Office space

This is a huge expense, and you can't neglect things like Internet and utilities costs.

Associations, subscriptions, memberships

What publications and affiliations will you subscribe to every month?

Operating expenses

Dig into the nooks and crannies here, and don’t forget about marketing.

Legal fees

Are you consulting a lawyer throughout your business-development process?

Employees and contractors

If you can’t do it alone, you’ll need people on your payroll.

With that said, you have two main paths of starting a business with less money: lowering your costs or increasing your available capital from outside sources. You have three options here:

Option one: Reduce your needs

Your first option is to change your business model to demand fewer needs as listed above. For example, if you were planning on starting a company of personal trainers, you could reduce your “employee” expenses by being the sole employee at the start. Unless you need office space, you can work from home. You can even do your homework to find cheaper sources of supplies, or cut out entire product lines that are too expensive to produce at the outset.

There are a few expenses that you won’t be able to avoid, however. Licensing and legal fees will set you back even if you cut back on everything else.

Option two: Bootstrap

Your second option invokes the idea of a “warmup” period for your business. Instead of going straight into full-fledged business mode, you’ll start with just the basics. You might launch a blog and one niche service, reducing your scope, your audience and your profit, in order to get a head-start. If you can start as a self-employed individual, you'll avoid some of the biggest initial costs and enjoy a simpler tax situation, too.

Once you start realizing some revenue, you can invest in yourself, and build the business you imagined piece by piece, rather than all at once.

Option three: Outsource

Your third option is all about getting funding from outside sources.

Here are just a few potential sources for you:

Friends and family

Don’t rule out the possibility of getting help from friends and family, even if you have to piece the capital together from multiple sources.

Crowdfunding

It’s popular for a reason: with a good idea and enough work, you can attract funding for anything.

Government grants and loans

The Small Business Administration  exist solely to help small businesses grow. Many offer loans and grants to help you get started.

Bank loans

You can always open a line of credit with the bank if your credit is in good standing.

With one or more of these three options, you should be able to reduce your personal financial investment to almost nothing. You may have to make some other sacrifices, such as starting small, accommodating partners or taking on debt, but if you believe in your business idea, none of these losses should stand in your way. Capital is a major hurdle to overcome, but make no mistake -- it can be overcome. 

Contact Us

  • Address: TRV Plaza, Muthithi Road,
    Westlands, Nairobi, Kenya
  • Tel: +254  20- 206 1531/2
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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